UC Irvine Marketing Assistant

(Jan. 2021 – May. 2023)

Introduction

During my time at UC Irvine, I served as a Marketing Assistant on the UCI Marketing Team. Thanks to my language expertise, I was able to support the Marketing Team in both the United States and China by promoting UCI across various platforms. My responsibilities included managing accounts on TikTok, Instagram, WeChat, and YouTube, creating short videos, writing blogs, and designing posts. These tasks allowed me to explore many aspects of campus life both on and off-campus. It was an incredible experience, as I not only learned a great deal from my teammates and mentors but also had the opportunity to share my amazing UCI journey with a broader audience of prospective students.

Projects Hightlights

Short Video:

As I mentioned earlier, I’ve created short videos for TikTok, Instagram, and other social media platforms. Here is one of them, showcasing 'A Day in My Life as a UCI Engineering Student.

A Day In My Life as a UCI Engineering Student.mp4

Google Docs

Wechat Post:

While assisting the marketing team at the Chinese branch, I was also responsible for managing the WeChat account. I created over 30 WeChat posts to provide incoming international students with the most up-to-date information about the University. I also shared my life in California with my audience. Above is one of my posts introducing UCI STEM majors to students interested in applying to UCI as STEM students.

UCI Unfiltered Life Blogs:

Writing blogs to promote UCI projects and assist students was another task I pursued. Below are two posts I wrote for the UCI Unfiltered Life platform, which aims to showcase unfiltered experiences for incoming students to learn more about life at UCI.

UCI ANTEATER Racing Team! — Unfiltered Life at UCI

Riding under the scorching sun, racing at sunset! Have you ever imagined picking up a wrench, climbing onto the chassis, connecting the engine, and building a race car from scratch? At UCI Racing Team, we create safety, speed, and coolness!

Unfiltered Life at UCIKaiwen (Roderick) Shi

Advice for International Students At UC Irvine Seeking Employment Post-Graduation — Unfiltered Life at UCI

Along with the UCI International Center, UC Irvine provides many resources for international students to help with the transition into entry-level careers.

Unfiltered Life at UCIKaiwen (Roderick) Shi

Impact And What I Learned

During my time as a marketing assistant, I leveraged the power of social media to help students in various ways. My WeChat posts consistently reached an average of over 5,000 reads, and my short videos on TikTok and Instagram received very positive feedback. What I am most proud of is the support I provided to international students. As an international student myself, I understand the challenges of studying abroad. Many of my posts not only served as life guides but also offered career development advice for international students.

Having studied overseas for more than eight years, I’ve experienced a lot, and I’m eager to share more of my experiences here on my website soon. I’m also grateful for the personal growth I achieved in different areas during my time as a Marketing Assistant. I not only learned how to film and edit professional videos but also honed my writing skills. I plan to use these skills to create more content for those who need it in the future

Special Thanks

Erin R Peck – – Marketing & Communications Manager – – ehiebert@uci.edu

Debra Zhang – – Senior International Admissions Counselor – – daoxinz@uci.edu